Audi UK - Professional project

Brand marketing lead for Audi x Sky Sports Innovation sponsorship and branded content

Audi x Sky Sports Golf

Audi, Sky and the Redknapps

What better way to showcase the Audi Performance zone technology than to take two brilliant personalities with Jamie and Harry Redknap, teach them how to improve their golf technique with the help of golf pundit Iona Stephenson then put it all to the test, pitting them against the winners of last years Audi quattro cup. I served as brand marketing lead on this project through the idea creation, creative planning and storyboarding, shoot, edit and final sign off.

Episode 1

Watch Jamie and Harry improve their golf skills in the Audi Performance Zone

Episode 2

Team Redknapp take on the 2022 winners of the Audi quattro cup to see just how much the Audi Performance zone has helped them improve

Audi x Sky Sports Football

Talking Audi, football and EURO 2024 chances with Jamie Redknapp and Frank Lampard

Building on the success of the previous Audi x Sky Sports branded content, we took Jamie Rednkapp and his cousin Frank Lampard over to Munich ahead of the EURO 2024 tournament. The long form video sees them exploring the latest in Audi Digital Matrix lighting technology, reminiscing about their careers, swapping notes on the stars of today and a chat about England’s EURO 2024 chances.

Combined Facebook, Instagram and YouTube

Over 570,000 views within 10 days of going live

Strong recall of Digital Matrix lighting

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Audi x evo

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Audi x Autocar Electric