Audi UK - Professional project
How do you persuade an audience of car fans that electric cars are just as fun, stylish and exciting as petrol ones? Working with Haymarket on great storytelling and top tier media placements provides our answer.
Making electric exciting
If there is one thing that gets car fans really engaged It’s a long road trip! The thought of having all those miles to get to know their car inside out. Every turn, motorway stretch and winding B road giving you that bit more connection. That’s where the idea for two great road trips came from, an opportunity for audiences to get acquainted with the latest e-tron models along with stunning landscapes and visuals.
Added value Audi takeover
As part of the Audi sponsorship of Autocar Electric, I negotiated and entire channel on the Autocar website dedicated to Audi e-tron at no additional cost. Unlike other adverting formats on the site, this page was visible to all regardless of region, targeting, etc.. and featured in the main navigation bar resulting in significant views, boosting both promoted content traffic and double digits consideration increases.
Watch the e-tron GT electric road trip campaign hero video
Social moments of magic