Various projects from the archive
2017 - 2020
Note: These projects were created earlier in my career and don’t represent my current level of thinking or execution.
Brand portfolio project was the final piece of work for my degree and consisted of devising an innovative new brand concept, then creating a presentation to pitch as part of an assignment followed by a full report and launch strategy. My idea was a simple solution to prevent relay keyless car theft. The challenges were doing this without any change in habits for customers, attracting potential customers and getting them excited.
Degree final project
2020
Jaguar Land Rover is a leading luxury automotive business. Looking at their annual reports two potential marketing challenges stood out; overall brand positioning amid automotive sector changes, and need for increased product differentiation, specifically for Land Rover, these along with the brand purpose of creating experiences people love, for life drive my ideas here.
2020
Personal project
Pivotal is the subscription arm of JLR. I believe subscription is the future of car retail so I worked up a few ideas and concepts to make the Pivotal brand more effective with a greater connection to the Jaguar and Land Rover brands.
Personal project
2020
MG Motor UK is a unique brand with both a rich heritage and a blank canvas future. I have long believed in the potential of MG and so with my love of cars I created a concept deck for a future focused brand re-fresh.
2019
Personal project
Next is one of the most successful UK retailers and was a pioneer of online shopping. While on my undergrad placement I devised and product managed an idea to simplify and improve the customer journey around FAQs and support. I delivered this ahead of schedule and with no incremental budget. The product was later rolled out across all 71 international sites and Next’s Total Platform client’s sites.
Professional project
2019