Audi UK - Professional project
Brand marketing lead for Audi sponsorship of Formula 1® on Sky Sports
Images and videos by FutureDeluxe/BBH London
Vorsprung durch Technik
Audi has always stood for innovation. With Formula 1 sponsorship on Sky Sports secured, and Audi set to enter the sport in 2026, we deliberately took a different route to establish ourselves as serious contenders from day one. No car. No traditional ad. Just one ambition: let’s make the ad as exhilarating as the race.
Audi Sport
A campaign designed not to interrupt the race, but to feel part of it.
Inspired by racing and backed by engineering precision, this philosophy shaped every creative decision. Rather than leaning on product shots, each execution became an exploration of race-inspired performance.
Whether an ident, ad or podcast slot, every placement was treated with the same level of craft as an Audi RS model, proving that performance thinking can translate seamlessly across broadcast, audio and digital environments.
